Sell Products Online Without A Website

Why does someone stop before your store and consider buying your products? Most likely because he needs it. But, you also caught his eye by choosing a good location and installing a friendly storefront.

Then your sales strategy falls into place ( online, a sales funnel ), and you convert the consumer into a customer. Your store’s sales funnel can include:

• A carefully planned layout
• Eye-catching displays
• Must-have seasonal products
• Product value

Without forgetting, of course, your professionalism and your charisma as a seller.

Selling your products online without a website works the same way. You align your products with the attention of your target audience by using marketing platforms and sales strategies that ensure you are in the right place, for example:

• Join marketplaces like Amazon, eBay, and Etsy
• Use Facebook and Instagram
• Become a wholesaler
• And hire affiliate marketers

As many points as we will detail in this article.

Market Places

Here is a brief overview of the platforms you can use to sell products without a website. It may be better for you to sell several of them.

Amazon

Amazon is a gigantic company, which is both a plus and a minus for anyone using it. Its vast reach means that your products will have a huge potential audience. However, you will also face intense competition.

If you plan to sell products on Amazon, you’ll likely need to identify a niche. This may mean going as far as developing a unique, patented product.

This is because if you sell products purchased through a wholesaler, you risk competition from larger companies that can afford to sell products at a loss to drive their competitors out of the market. However, many people make a significant income from Amazon, so if you’ve spotted a gap in the market, don’t hesitate.

Also Read: How To Collect Reviews On Amazon?

eBay

eBay is often considered a second-hand resale site, but it’s much more. You can also sell brand-new items on eBay; you don’t have to use the auction method if you don’t want to.

Warning: like Amazon, eBay has a large audience, which means there are a lot of customers but also a lot of competitors.

Etsy

If you intend to sell handmade items, you should consider using Etsy. This is the reference site for this type of product. Etsy has a large following, but since it’s focused on unique items, you may find it easier to stand out.

That said, it can be difficult for your products to be still featured if they’re in trendy categories.

Social Networks

Social networks have traditionally been used as an advertising platform to generate product interest among their users. However, this model is changing, with several platforms offering the option of selling products online without a website. These include Facebook and Instagram.

Facebook

Like Amazon, Facebook offers a marketplace where anyone can put their products up for sale. However, Facebook also provides Facebook Shops, which allow you to create a free online store linked to your business profile.

Facebook Shops allow you to:

• Add an unlimited number of products
• Organize products into collections and categories
• Communicate with your customers directly on the page
• See statistics on sales, visits, etc.
• Showcase your products on Facebook Marketplace

Instagram

Facebook owns Instagram, so you’ll need to have a Facebook Page and Shop linked to your Instagram business profile before you can create an Instagram Shop.

After linking the two, you can access and create a custom storefront with Instagram shopping. You will also be able to share your products through posts and stories, both organic and promoted. Users can then find your products using the Search and Explore feature.

Of course, with some strategic thinking, you can also quickly sell on other social networks, like Twitter. You can use advertisements and promotional tweets to drive traffic to a landing page featuring your product.

Sell Products Online As Wholesaler

An alternative to selling products online by retailers themselves is to sell to other retailers who already have an online store, essentially becoming a wholesaler. This method is not universal, but for those who manufacture their products, it is another distribution channel that can increase revenue.

To launch a wholesale channel, retailers need to ensure that the margin of their products is enough to sell them at wholesale prices. Typically, retailers want a 50% margin. So, if a product costs €1 and the wholesale price is €2, the retail price should be around €4.

Once the price is determined, it’s essential to research the online stores most likely to want to stock these products and see how the retail price stacks up with the other items they sell. A $100 chair wouldn’t fit on a retailer’s site with an average price of $30.

After compiling a list of suitable retailers, the next step is to contact each one. This can be done over email, face-to-face, or by mailing samples to them. If online retailers agree to stock products, agreements may need to be established covering pricing, supply, delivery, and returns.

Managing retail and a wholesale channel can be lucrative and boost revenue, brand awareness, and credibility.

Affiliate Marketing

Affiliate marketers promote the products of other companies in exchange for a commission for each sale made. This popular strategy boosts online sales and increases your income without a website. This strategy can be very beneficial for both parties.

Hiring an affiliate marketer is simple: choose the products you want to sell and can afford to pay a commission. Next, look for affiliate marketers with an established presence in your niche. Here’s how:

First, always be clear about the terms of your affiliate program (how much you’re willing to pay and how you’ll pay) and sign a contract upfront. There are several ways to find affiliates:

• Work with an Affiliate Recruitment Agency – These agencies live and breathe finding and recruiting affiliates for brands.
• Join affiliate networks and directories like ShareASale or ClickBank.
• Work with Influencers – Influencers are people who have a large number of followers due to their expertise or popularity in a specific niche. They can be found on platforms like Twitter, Facebook, YouTube, Instagram, Snapchat, etc.
• Niche Blogs – Using a blog relevant to your niche is a great way to promote products directly to interested consumers.

For payment, the best strategy is the pay-per-sale option, which means that a commission is paid for each product sold. When it comes to commission, the better the affiliate, the higher the commission, and the more you are willing to pay, the better the affiliate you will attract. Commissions vary according to the sector of activity, between 1% and 70% on average! Do your research before choosing a commission rate.

So, Do You Need A Website To Sell Online?

No, not necessarily… Companies that want to create an online sales channel as quickly as possible or that cannot afford their website have several options. Membership in a powerful sales platform, the use of social networks, or the use of affiliation are all excellent ways to get started in the world of e-commerce. Even those with a website can use these strategies to reach potential customers and sell more products.

Also Read: Find New Customers Online With Webinars

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Being on the internet: essential nowadays

To make you understand the importance of your company’s digital presence, ask yourself a question: how do you go about finding out about a company today? You are doing an internet search! Whether it is to find out the hours, the address, the services offered, or simply out of curiosity, a simple search will answer your questions.

This is why we recommend having a presence on the internet, starting with a website. Of course, you don’t have to have an ambitious site like Amazon if you are a merchant, but just a few pages to present your services. Of course, if you want to sell online, you can create your online store (and thus boost your turnover).

However, having a website is not the only way to be present on the internet: you can open an account on a social network (Facebook, Instagram, Twitter, even TikTok for younger targets), be current on Google My Business, or even on applications like Waze for companies related to the automobile (gas station, mini-market). In short, it’s up to you to see how you could stand out, but we strongly recommend a presence on Google My Business: it’s free, and it allows you to add a lot of information about you on the most used search engine on the web. World.

Also Read: Trends In Digital Marketing For 2021 That You Should Not Overlook

How the agency can help you boost your online reputation

Once you have the basics acquired, you can go further by calling on a digital strategy consulting agency. They will then know how you are helping to overtake your competitors, and therefore to (re) take market share from them! With a specialized agency, you will go further than the simple presence on the web: you will use this tool as a lever to make yourself known and attack your competitors head-on.

By setting up a real digital strategy, you will develop your audience, create contacts and then boost your business. Many companies started slowly on the internet before becoming mastodons in their sector. Without going so far, you will be able to grow efficiently by exploring a market that is still far from showing its limits.

In short, you will understand, making yourself known on the internet is an essential thing these days, and it would be a shame to do without. Whether you do it on your own ( by writing well for the web, by the way, because it’s a different thing), or by using an agency, these will only be beneficial things for you. Provided you are good at something.

The post Why Use A Digital Development Agency? appeared first on Tech Buzz Feeds.

How To Choose The Right Strategy

It is necessary to start with the basic analytical steps:

1. Define your goals and customize your site so that they’re easy to reach.
2. Based on the available data and information, define your target group (what types of companies are your typical customers, who decide in these companies…) and adapt the content of your website and the way of communication (professional language, technical data, visual style tomu).
3. Write down all the contact points where another company may come across you (internet, leaflets, professional press, radio, TV, email communication, exhibitions, sales representative…) and create scenarios of how your potential customer will move towards the goal.
4. Define what you can do in online marketing within your company and what you can no longer cover (professionally and in terms of capacity), and contact professionals (freelancer or agency).
5. Analyze the competition: what they are better at, what their strengths are, how and where they communicate and get inspired.
6. Define your competitive advantages (what makes you unique), and communicate that first.

Which Online Channels Can You Use?

It is ideal for a company if it is easily searchable in online marketing if it can publish professional articles and thus profile itself as a leader in a given segment. The brand should be reasonably promoted in the content network through acquisitions as well as remarketing. The company should also communicate with its clients via emails, educate and inform about news and trends, and be reminded on social networks. A B2B company must communicate in a way that also helps its sales representatives. With quality marketing, you increase the value of your brand and you don’t have to compete only with price.

SEO And Content Marketing

Content is still king, and with B2B it is doubly true. Not content for content, but information that is useful and educational. Comprehensively solved SEO will ensure your traceability, good positions with important KW (keywords). This will increase your search engine traffic. 70% of users click on organic (unpaid) results in Google. If you’re using a top or small business website builder, you know they cater this SEO-friendly feature to support your climb up the search results. Thanks to quality SEO, you will create long-term and valuable content. Content marketing can find different forms of communication on different platforms. For many brands, it may be interesting to distribute their expert content on a platform that promotes native content, such as Strossle.

Also Read: Tips On How To Implement Your Business Idea

PPC Advertising In Google Ads

An advertising system that is very complex, but also very complex. Used for an effective and efficient campaign. It has a quick start after turning on campaigns and an immediate end after turning off. But for clients whose business is very prominent in Google search, who need to significantly and quickly promote their service, product, or brand, this is the ideal way. By setting up good targeting and intelligent remarketing, B2B clients can quickly deliver the expected results. For example, you can graduate with an invitation to the fair, where the company will exhibit, and thus attract its potential customers.

Social networks

Your customers will not go to your site daily, but they are probably on a social network daily. That’s why it’s good to remind your customers there with remarketing. You can precisely target with the help of a public audience and thus expand your audience by very similar ones that were on your website. Choose social networks that make sense for your business and promote information on them (eg LinkedIn expert, less Facebook expert,…).

Emailing

Create conditions to motivate visitors to leave your email on the web or social networks. If you have a database of your corporate customers, it needs to be reasonably segmented (by region, by relationship to you: bought / not bought, by the sales representative, by industry, etc.). Create a communication strategy: frequency of delivery, topics for content, publication calendar, and based on that you can choose the ideal tool for delivery.

Gaining Leads

You can collect new leads in many ways. On social networks and on the web using forms and in exchange for valuable content. But there are also tools that can identify a business visitor to the site and report this lead with data about the company. It is, for example, the Leady.cz application.

Good Advice In Conclusion

The decision-making process of B2B customers is usually more complicated and longer. But the further it goes, the more it takes place in an online environment where expert and available information is crucial. If you don’t have them and can’t deliver to your potential customers, you’re missing them.

Also Read: Digitization And Innovation Of Business

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